Heartland is set to launch sometime late 2021 or early 2022, and will also be accompanied by a The Division game for mobile (also presumably free-to-play). Last week, Ubisoft revealed it was making Tom Clancy's The Division: Heartland, a standalone free-to-play version of its popular online co-op shooter. Each is profitable in its own right, and there's no end in sight for either.Īs for Ubisoft, we've already seen the first big announce in this vein. Instead, it meant Ubisoft now saw free-to-play as "an additional way to experience some of these IPs", with Call of Duty as "a good example of the model".Ĭall of Duty, of course, continues to release major boxed entries of the series on its typical timescale, but has also found huge financial success in free-to-play battle royale Warzone.
On Twitter, Ubisoft's Sean Lama clarified this did not mean free-to-play games would replace AAA games. Or, in normal speak, Ubisoft wanted its profits to grow by making even more money from other things. Speaking with investors, Ubisoft financial boss Frederick Duguet said the company's focus on releasing three to four big budget games per year was no longer "a proper indication of our value creation dynamics". Ubisoft has said it will release big budget free-to-play versions of some of its major franchises - as well as continue its traditional full-price AAA releases of things like Assassin's Creed and Far Cry. Our aim is to continue to deliver premium experiences to players such as Far Cry 6, Rainbow Six Quarantine, Riders Republic and Skull and Bones to name a few while also expanding our free-to-play portfolio and strengthening our brands to reach even more players." "We are excited to be investing more in free-to-play experiences, however we want to clarify that this does not mean reducing our AAA offering.
"Our intention is to deliver a diverse line-up of games that players will love - across all platforms," a Ubisoft spokesperson said. In it, the publisher says it is not reducing its typical AAA output: UPDATE 3.30pm UK: Ubisoft has further clarified its commitment to big budget games in a new statement shared with Eurogamer.
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